Maxwell's Super Ultra Blog

 The bounce rate is an engagement metric that measures single page visits divided by entry pages. (Reed College of Media, 2021) Google Analytics defines the bounce rate as, " single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server." (Google, 2021) Generally, a high bounce rate is frowned upon especially if the success of your site depends on viewers moving past a single page such as a product page or a news website. The exclusions are single-page sites where single page sessions are expected. (Google, 2021) As a rule of thumb, it is good to have a bounce rate between 20-40%. Forty to fifty-five percent is tolerable and 55-90% shows a marketer that there is significant room for improvement on their site. If the bounce rate is below 20% or above 90% then that usually means that there is a tracking or code instillation error. (Cameron-Kitchen,...

 The landing page view is a visit characterization metric that is effective in identifying the start of a user’s experience resulting from an intentional marketing effort. (Reed College of Media, 2021) Within the landing page, there are various metrics that a marketer can measure their progress on specific goals or efforts.   A marketer can see what kind of impact their landing page is having on people and the decisions that users make as a result of the landing page. They can create a landing page in line with an e-mail offer, to introduce their mission and goals as a company, or any multitude of reasons and is highly useful in tracking user’s journeys on a website.   According to Active Campaign, the most important landing page metric is the conversion rate. (Minning, 2019) The conversion rate is the percentage of users taking the desired action of the landing page. (Reed College of Media, 2021) This includes but is not limited to subscribing to an e-mail list...