Maxwell's Super Ultra Blog

Recreational Equipment, Inc (REI) is in-person as as well as an online e-commerce retailer that focuses on outdoor sustainable and high quality outdoor gear and apparel. Established in 1938 by a group of climbing friends, REI was based on the premise of quality and affordable gear for any outdoor enthusiasts adventures. (REI, 2021) Since their founding, REI has taken advantage of the opportunity that comes with e-commerce.  With REI being a company that specializes in a certain area of goods unlike Wal-mart or Target, there is potential for a mass of keywords at their disposal. Considering 75 percent of people shop online at least once a month (Sabanoglu, 2020) , it would be wise for REI, along with many other e-commerce sites, to place emphasis on optimizing their SEO and website to generate more sales. REI realized and has done just that, especially when it comes to their SEO tactics. One of the first things that REI does to improve SEO is create a variety of quality content on t...

     When first opening Semrush, my initial thoughts were, "This is overwhelming." But as with many other things, there is a learning curve. Once you are on the upward trend of the learning curve, you come to appreciate the complexity and intricateness of Semrush as it allows you to dive very specifically into numerous aspects of your website.           I decided that I was going to build my Semrush project around my portfolio website . This website was made via Squarespace and houses all of my photo, video, and design work. As I have progressed through this class, it has become evident to me that my website could be better optimized for SEO. This became even more apparent whenever I finished my Site Audit, but I will talk about that later in the blog. For now, I will stick to my first impressions of Semrush.     As I explored the many pages and explanations of Semrush, there were a few features housed within the website that caught...

There are a variety of social media platforms for marketers and their organizations to choose from, it is easy to get overwhelmed. But, it is essential that marketers factor social media marketing into their mix. It allows for marketers to reach their target audience swiftly, effectively, and inexpensively. In addition, it is easy to track competitors and the marketer's own analytics via social media channels. (Henderson. 2020) Marketing agencies have a decision that they have to make when marketing via social media channels. They have to decide whether they want to allocate their resources and market evenly across the wide range of platforms, or focus primarily on one or two channels. Considering this, there are several things that the marketer should keep in mind, and the first thing they must consider is what channel or channels their target audience is housed within. Different social media channels have a different audience. Instagram hosts a higher percentage of teens, 25-34-y...

 The bounce rate is an engagement metric that measures single page visits divided by entry pages. (Reed College of Media, 2021) Google Analytics defines the bounce rate as, " single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server." (Google, 2021) Generally, a high bounce rate is frowned upon especially if the success of your site depends on viewers moving past a single page such as a product page or a news website. The exclusions are single-page sites where single page sessions are expected. (Google, 2021) As a rule of thumb, it is good to have a bounce rate between 20-40%. Forty to fifty-five percent is tolerable and 55-90% shows a marketer that there is significant room for improvement on their site. If the bounce rate is below 20% or above 90% then that usually means that there is a tracking or code instillation error. (Cameron-Kitchen,...

 The landing page view is a visit characterization metric that is effective in identifying the start of a user’s experience resulting from an intentional marketing effort. (Reed College of Media, 2021) Within the landing page, there are various metrics that a marketer can measure their progress on specific goals or efforts.   A marketer can see what kind of impact their landing page is having on people and the decisions that users make as a result of the landing page. They can create a landing page in line with an e-mail offer, to introduce their mission and goals as a company, or any multitude of reasons and is highly useful in tracking user’s journeys on a website.   According to Active Campaign, the most important landing page metric is the conversion rate. (Minning, 2019) The conversion rate is the percentage of users taking the desired action of the landing page. (Reed College of Media, 2021) This includes but is not limited to subscribing to an e-mail list...