Maxwell's Super Ultra Blog

Off-page SEO is vital in the race to the top of the SERPs for a website. Eighty five percent of search results can be traced back to effective off-page SEO techniques. (Reed College of Media, 2021) There are many ways to gain credibility, popularity, and authority from places outside of your own website, but there is on effective way that has gained steam in the last few years. Not only does it help with SEO, but it can also help with social media efforts. That is influencer marketing. Before defining what influencer marketing is, it would be wise to explain what exactly an influencer is. Per Dada, an influencer is defined within it's name, "An influencer, is someone who has the power to influence the perception of others or gets them to do something different." (Dada, 2017) In the marketing world, and influencer is someone that influences another person– normally someone that follows their life or likes them– to buy your product. In the case of SEO, an influencer helps t...

Recreational Equipment, Inc (REI) is in-person as as well as an online e-commerce retailer that focuses on outdoor sustainable and high quality outdoor gear and apparel. Established in 1938 by a group of climbing friends, REI was based on the premise of quality and affordable gear for any outdoor enthusiasts adventures. (REI, 2021) Since their founding, REI has taken advantage of the opportunity that comes with e-commerce.  With REI being a company that specializes in a certain area of goods unlike Wal-mart or Target, there is potential for a mass of keywords at their disposal. Considering 75 percent of people shop online at least once a month (Sabanoglu, 2020) , it would be wise for REI, along with many other e-commerce sites, to place emphasis on optimizing their SEO and website to generate more sales. REI realized and has done just that, especially when it comes to their SEO tactics. One of the first things that REI does to improve SEO is create a variety of quality content on t...

     When first opening Semrush, my initial thoughts were, "This is overwhelming." But as with many other things, there is a learning curve. Once you are on the upward trend of the learning curve, you come to appreciate the complexity and intricateness of Semrush as it allows you to dive very specifically into numerous aspects of your website.           I decided that I was going to build my Semrush project around my portfolio website . This website was made via Squarespace and houses all of my photo, video, and design work. As I have progressed through this class, it has become evident to me that my website could be better optimized for SEO. This became even more apparent whenever I finished my Site Audit, but I will talk about that later in the blog. For now, I will stick to my first impressions of Semrush.     As I explored the many pages and explanations of Semrush, there were a few features housed within the website that caught...

There are a variety of social media platforms for marketers and their organizations to choose from, it is easy to get overwhelmed. But, it is essential that marketers factor social media marketing into their mix. It allows for marketers to reach their target audience swiftly, effectively, and inexpensively. In addition, it is easy to track competitors and the marketer's own analytics via social media channels. (Henderson. 2020) Marketing agencies have a decision that they have to make when marketing via social media channels. They have to decide whether they want to allocate their resources and market evenly across the wide range of platforms, or focus primarily on one or two channels. Considering this, there are several things that the marketer should keep in mind, and the first thing they must consider is what channel or channels their target audience is housed within. Different social media channels have a different audience. Instagram hosts a higher percentage of teens, 25-34-y...